The London Eye is to be lit up every night between now and the General Election with data reflecting the conversation taking place on Facebook.
There have been more than 52 million interactions about the poll on the
social network since the beginning of the year, analysis has revealed. It also shows that Ukip is the most-discussed UK party to date, with
15.6 million interactions and three million people talking about them.
Tonight is the first day of a week-long display to bring the online
election conversation to life within view of the Houses of Parliament.
Between January 1 and May 1, the Conservatives were the second most talked-about party with 12.2 million interactions from 2.5 million people, followed by Labour on 9.7 million interactions and the Liberal Democrats and SNP - both on two million.
There were 1.3 million on the Green Party, 31,000 on Plaid Cymru, 40,000 on the DUP and 4,000 on Sinn Fein.
Elizabeth Linder, Facebook's politics and government specialist for Europe, the Middle East and Africa, said: ''Politics is huge on Facebook - we expect it to be the most-discussed topic in the UK this year.
• London Eye is turning at a loss
''We've seen over 52 million interactions related to the General Election so far this year, and we're excited to be able to bring this conversational election to life in the heart of London using our data and the iconic Coca-Cola London Eye.''
Between January 1 and May 1, the Conservatives were the second most talked-about party with 12.2 million interactions from 2.5 million people, followed by Labour on 9.7 million interactions and the Liberal Democrats and SNP - both on two million.
There were 1.3 million on the Green Party, 31,000 on Plaid Cymru, 40,000 on the DUP and 4,000 on Sinn Fein.
Elizabeth Linder, Facebook's politics and government specialist for Europe, the Middle East and Africa, said: ''Politics is huge on Facebook - we expect it to be the most-discussed topic in the UK this year.
• London Eye is turning at a loss
''We've seen over 52 million interactions related to the General Election so far this year, and we're excited to be able to bring this conversational election to life in the heart of London using our data and the iconic Coca-Cola London Eye.''
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