Here’s how it works: Rich Pins pins which have much more information than a normal link, such as the ingredients for a recipe will get a new button that allows users to purchase things directly from partners that it’s working for.

Pinterest unveiled what it’s calling “buyable pins” at an event at its headquarters in San Francisco today.

Users will see prices, be able to select specific types of a product (like the color), and then they can tap the button to buy the product.
That item then arrives at the user’s door.Buyable Pins will launch later this month. Pinterest is working with Stripe to handle its payments, and working with companies like Braintree and Apple to “make sure Pinterest never touches credit card information.” There is no fee for buyers and merchants, the company said. It’s launching Buyable Pins with Shopify and Demandware at launch.

“Right now since everyone uses their phone, but it’s still a pain to buy things,” Pinterest CEO Ben Silbermann said at the event. “There are fiddly menus, you have to squint to see the images.”
Buyable Pins show up in all of Pinterest’s features, like recommendations and search. Users can pay with a credit card or with Apple Pay. Pinterest has partnered with retailers like Macy’s and Nordstroms to stock Pinterest with “millions of products,” as well as working with tens of thousands of local brands and merchants, Silbermann said.
The company has certainly been busy in the past few months. Pinterest in May launched a new service that helps marketers craft better pins in order to help them perform better. Its Marketing Developer Program gives marketers a series of tools — like pin scheduling and optimization in the form of APIs for companies that post branded content across a variety of channels — that would help marketers grow their presence on Pinterest organically. It also launched its first video ads and created more granular pricing options for advertisers.