Shoppers will enjoy month-long sales for rest of Festive period.
| Shoppers can expect an extended sales period in the run up to Christmas |
Retail analysts say that consumers’ habits have been changed by the financial crisis of 2009, with shoppers moving a way of the traditional Boxing Day sales in favour of longer, less generous offers before Christmas Day.
| The traditional Boxing Day sales are set to be a thing of the past |
Jon Copestake of the Economist Intelligence Unit said: “The Christmas sales and the traditional scenes of shopping chaos used to begin on Boxing Day, but it has all been brought forward.
“What we are starting to see is Black Friday, Cyber Monday and Super Saturday all roll into one in a sales season that lasts several weeks in the run up to Christmas.
“People expect sales thought this period now so stores are going to have to compete more and discount more attract their attention.”
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