But while shoppers across the UK braved the cold at the crack of dawn for cheap TVs, there are yet to be any fist fights over half price hoovers.
Tesco stores were offering mince pies to freezing bargain-hunters who cowered in the wind and rain until the doors opened at 5am.
| Shoppers nabbing 49 inch TVs for £199 at Kingston Park Tesco Extra in Newcastle |
But as supermarket giant Asda, who saw scenes of madness last year as shoppers flung themselves on cut-price items, decided not to take part in this year’s sale - the atmosphere is much less tense.
Many shops opened at 5am, but were heavily staffed and had police on watch to avoid a repeat of 2014’s chaos.
| Shopper grabs a cheap TV in a Tesco Extra store in Blackpool, Lancs - without even changing out of her onesie |
| A lucky customer nabs a huge TV for half price at this Lea Valley Tesco at the crack of dawn today |
| Shoppers braved the cold at 5am to get their hands on some bargains across the UK |
She said: “I haven’t been to sleep, I've been up all night shopping. I had the laptop, tablet and mobiles on looking for bargains. We are just greedy."
Many stores have taken extra precautions this year, after warnings from police firms need to ensure they have enough security staff on board in case of any trouble. One shopper in Cardiff’s Western Avenue Tesco store was already disappointed with the sales - as she was told she could not purchase the basic items, a cucumber and a loaf of bread, she had come to buy.
| Shoppers eagerly await this stores opening in Eldon Square in Newcastle |
| Walmart in America attracted scores of people trying to grab a bargain before Christmas |
| Asda decided not to take part in this year's Black Friday after scenes of mayhem in stores last year |
| Customers queue outside Game waiting to grab some Black Friday deals on a range of games |
| Asda's Wembley store in London last year was chaotic as people desperately tried to grab cheap items |
Stunned shoppers watched on as two men came to blows in the middle of a busy shopping centre.
Jeweller Tresor Paris has given what could be the biggest Black Friday discount - knocking a whopping £25,000 off a 3ct diamond and 226ct blue topaz white gold pendant.
It is expected customers could spend their way to the UK's first £1 billion in online shopping day today.
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