Twitter is rolling out a new homepage designed to engage people who have not logged in to the website . The new page shows real-time updates from celebrities and news websites, and lets people search through tweets.
 |
|
Twitter has redesigned its homepage
|
The design was trialled in the US and Japan and will now roll out in a further 21 countries, including the UK. One
analyst said the company was trying to widen its appeal, but needed to
tackle issues that could put people off using the service.
"The
old homepage was targeted at getting people to sign up for an account or
download the app," said David Wilkinson, managing partner at digital
consultancy Soho Strategy.
 |
|
UK tweeters will be familiar with the old homepage
|
"This is a bid to expand its appeal
beyond the registered users, and get people to engage with content
regardless of whether they're signed in. "But it's also a
recognition that algorithmic curation of content is beating human
curation, and that its timeline model could be flawed."
Twitter
has struggled with competition from rivals such as Snapchat and
Facebook, and its share price has tumbled since its stock market debut
in 2014.
The social network currently attracts about 500 million visitors every month, but has only 320 million registered members. The
redesigned homepage, which will roll out on the Twitter website and
mobile site, draws in live updates from some of the website's most
prolific tweeters.
"Starting today, anyone can explore and
discover different topics and stories as they occur, including some that
are tailored just for you based on your location," the company said in a
statement.
No comments:
Post a Comment