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The report aimed to gauge the reaction of smartphine customers in the US to Galaxy Note 7's recall.
IDC surveyed US consumers four days after Samsung decided to halt production of Note 7. The survey focused on three groups of consumers: current Samsung smartphone owners, past Samsung smartphone owners and smartphone owners who have never owned the Samsung brand.
As per the survey, half of the Note 7 owners polled said that they have or will choose an Apple iPhone to replace their recalled phone, while 17% said they would choose another Samsung. Most, however, said that they will return their phone through a carrier's physical store.
In a recent report, KGI Securities analyst Ming-Chi Kuo too said that between 5 to 7 million Note 7 customers will end up buying an iPhone 7. KGI believes that it won't take much to sway a disgruntled Note 7 owner to iOS. As per KGI report, many Note 7 users have lost faith in the Samsung brand and are likely to switch to Apple.