CES 2018: Kodak soars on KodakCoin and Bitcoin mining plans

Kodak is to rent out Bitcoin mining rigs to the public

Shares in photo firm Eastman Kodak soared nearly 120% after it revealed plans to mint its own crypto-currency, the KodakCoin.

The US firm said it was teaming up with London-based Wenn Media Group to carry out the initial coin offering (ICO).

Kodak now embraces digital photography but was initially wary of the format

It is part of a blockchain-based initiative to help photographers control their image rights. Kodak also detailed plans to install rows of Bitcoin mining rigs at its headquarters in Rochester, New York.

Kodak's Bitcoin mining operation will be based at its Rochester headquarters

Details of this second scheme which is being branded the Kodak KashMiner were outlined at the CES tech show in Las Vegas. Customers will pay up-front to rent mining capacity.

Kodak is the latest in a series of companies to see its value jump after revealing plans for blockchain-related activity.


"This is a phenomenon we saw back during the dot com days in the late 1990s where traditional companies would mention some kind of internet strategy and their stock price would jump up," commented Garrick Hileman from the University of Cambridge.

"When you see stock prices moving like this it does appear to be troubling - it's hard to say if there's a bubble but it certainly is indicative of a frothy investment market."

Coin creation

Kodak was famously slow to join the digital revolution, and its hesitation to leave behind its film heritage cost the company its market.

Since its collapse in 2012, Kodak has licensed its brand to a variety of manufacturers, with the mark appearing on batteries, printers, drones, tablet computers and digital cameras.

The KashMiner operation will be run by Spotlite, a licensee that had previously teamed up with Kodak to use its brand to market LED lights.

More from CES:

• Samsung launches giant modular TV
• Disobedient robot derails LG's event
• Hands-on with HTC's untethered VR headset
• Short story dispenser spits out tales

Mining involves carrying out processor-intensive tasks to solve complicated mathematical problems in order to verify crypto-currency transactions.

Any Bitcoins generated by Kodak KashMiner will be shared between the customer and the business.
Each of the mining rig boxes which include computer processors and fans to keep them cool will use about the same amount of electricity as running a hairdryer around the clock.

But the scheme will be able to take advantage of Kodak's on-site power generating plant, which has had spare capacity since Kodak's heyday.

The company says it can power each rig for four cents per kilowatt hour, which is significantly cheaper than running a rig at home.

At Bitcoin's current value, an up-front investment of $4,000 (£2,954) for 24 months of mining could earn a profit of $500 a month, Spotlite's Halston Mikail told the BBC.

But anybody hoping to join the gamble would have to wait, as capacity is already sold out, Mr Mikail added. "At this time we have 80 miners, and we expect another 300 to arrive shortly. There is a big pile-up of demand," he said.

Bitcoin is notoriously volatile and some analysts fear its value could crash, resulting in a loss for those who had paid up-front for mining capacity.

But Mr Mikail said the rigs could be put to work on other tasks if Bitcoin faltered. "Bitcoin could be a bubble. But the blockchain industry is not a bubble," he said. "It's a solid platform built on mathematics and it will survive."