Facebook news feed changes 'decimated' publisher

Lifestyle site Little Things says it has had to close after changes to Facebook's news feed algorithms "decimated" its business.

The closure of the female-focused publishing business will result in the loss of 100 jobs. The company focused on a mix of "feel-good news" and videos. Since launching in 2014, it attracted 12 million followers on Facebook.

Little Things publishes lifestyle tips and recipes

But the company said Facebook's changes had been "catastrophic".

Chief executive Joe Spieser told Business Insider that Facebook's recent algorithm changes had wiped out roughly 75% of Little Things' organic traffic and hit its income.